Rocket Journal
Video

How to get and evaluate startup ideas

Jared Friedman on where good ideas come from, and how to test one before you spend a year on it.

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A Startup School talk we send to every team that is about to pick what to build.

What we took from it

  • Start from a problem you have seen up close, not from a solution looking for one.

  • Ask how many people have it, how often, and what they do about it today.

  • An idea that sounds bad but works is worth more than one that sounds good to everyone.