Product thinking
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Rocket Editorialin Product
SaaS isn't dead. Software without taste is.
AI agents and vibe coding were supposed to end software you pay for. What they really end is software whose only value was that it was hard to build.
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Rocket Editorialin Guides
Build or buy, now that anyone can build
A coding agent makes the first version of almost any tool cheap. Owning it for five years is a different question. Here is how to decide.
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Rocket Editorialin Guides
Start with the why: work backwards from the customer
Steve Jobs said it on stage in 1997. It is even more true now that the technology part takes an afternoon.
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Rocket Editorialin Product
When to build: timing is part of taste
The right product a few years early looks exactly like the wrong product. Asking "why now?" is not a formality.