Taste
-
Rocket Editorialin Product
SaaS isn't dead. Software without taste is.
AI agents and vibe coding were supposed to end software you pay for. What they really end is software whose only value was that it was hard to build.
-
Rocket Editorialin Product
Anyone can ship now. Taste decides who wins.
AI made building cheap and fast for everyone. It did not make anyone better at knowing what to build, when, and why. That is still the whole game.
-
Rocket Editorialin Notes
Taste is knowing what to leave out
When building is free, the hardest and most valuable decision is the feature you don't build.
-
Rocket Editorialin Guides
Start with the why: work backwards from the customer
Steve Jobs said it on stage in 1997. It is even more true now that the technology part takes an afternoon.
-
Rocket Editorialin Video
Steve Jobs on working backwards from the customer (WWDC 1997)
A developer insults him from the floor. His answer is a five-minute lesson in starting from the experience, not the technology.
-
Rocket Editorialin Notes
Intuition is trained, not born
Taste looks like a gift. It is closer to a habit: many reps, honest feedback, and paying attention to people.
-
Rocket Editorialin Product
When to build: timing is part of taste
The right product a few years early looks exactly like the wrong product. Asking "why now?" is not a formality.
-
Rocket Editorialin Guides
A taste checklist to run before you write the first prompt
Ten questions that take an hour and can save you a quarter of building the wrong thing at full speed.